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With a 22 percent increase in the number of tourists in 2018, Turkey registered the highest increase in the number of foreign arrivals among 33 European countries, according to a report by the European Travel Commission
Turkey was the top performing tourist destination in 2018 and recorded the highest growth in the number of tourists among 33 European countries. According to the European Travel Commission’s (ETC) “European Tourism in 2018: Trends & Prospects” report, the number of tourists visiting Turkey last year hit an all-time high and increased by 22 percent year-on-year. The report added that the number of tourists visiting the country exceeded 40 million for the first time and totaled 47 million in 2018.
The ETC highlighted that Turkey recovered quickly from the effects of the July 15, 2016, coup attempt. It added that the country saw a significant increase in the arrivals, particularly from Russia. Accordingly, the number of Russians visiting Turkey was 1.7 million higher than prior peak levels. Some 6.4 million Russian tourists visited Turkey in 2018.
The report also noted that hotels have been able to increase average room rates (ADR) in both Turkish lira and euro terms – in the month of December as well as in 2018 as a whole and that Turkey remains amongst the cheapest destinations within the accommodation dataset.
“The reversion to norms in terms of market share of Mediterranean destinations outlined in the last quarterly report appears to be continuing, with Turkey continuing to regain market share,” it said.
The report added that Turkey saw growth in arrivals from Germany of 25.6 percent over January to November 2018 compared to the same period in 2017. Turkey is expecting to record German arrivals in 2019.
On the other hand, British tourists have also flocked back to Turkey with the Turkish lira declining in value more than sterling. Arrivals were up 36.5 percent in the period January to November compared to the same months in 2017, the report noted.
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